ComBank named the Most Valuable Private Bank brand in Sri Lanka

ComBank named the Most Valuable Private Bank brand in Sri Lanka

 The full service bank of Ceylon has been named the foremost valuable personal bank complete in Sri Lanka in 2019 within the sixteenth edition of the complete Finance rankings of the country’s most dear brands.

The only personal bank among the 5 most dear client brands within the country, full service bank has preserved its position at No four and has the honour of being within the prime ten of this prestigious ranking since its beginning.

Brand Finance appointed full service bank a complete worth of Rs thirty seven.269 billion for 2019, up twenty seventh from last year, reaffirming industrial the Bank’s standing because the largest personal bank and also the leading personal bank complete in Sri Lanka.

Brand Finance computes the worth of completes listed on the national capital exchange employing a methodology supported the Royalty Relief approach – a brand valuation methodology utilized by the corporate globally.

Considered one among the world’s leading freelance complete analysis and ratings corporations, complete Finance PLC is headquartered in London and incorporates a network of offices round the world. The complete Finance rankings for Sri Lanka square measure printed annually by LMD.

One of the foremost active and vivacious brands in Sri Lanka, full service bank aforesaid its complete building efforts maintain a healthy balance between company and merchandise communications and ground level client engagement events. additionally to ancient media, the Bank is extremely active in social and digital media and client engagement events, at national and regional level.

The Bank declared that it places serious stress on strategy once formulating selling plans and complete building activities. full service bank maintains a relentless look into its complete performance and measures it each qualitatively and quantitatively. Parameters like complete equity and prime of mind recall square measure sporadically monitored through analysis and also the key takeouts square measure taken under consideration once communications square measure developed. This strategic approach has helped the complete to evolve through the years and become one among the strongest brands within the country.

The only Sri Lankan Bank to be graded among the world’s prime one thousand banks for eight years consecutively, full service bank operates a network of 266 branches and 830 ATMs in Sri Lanka. The Bank has won multiple international and native awards in 2016 and 2017 and over forty international and native awards in 2018.
 
overseas operations cover Asian nation Commercial Bank’s, wherever the Bank operates nineteen outlets; Myanmar, wherever it's a Representative workplace in Rangoon and a Microfinance company in negative PyiTaw; and also the Maldives, wherever the Bank incorporates a fully-fledged Tier I Bank with a majority stake.

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